Useful Advice On How To Design Restaurant Menus

By Adriana Noton

When people go out to eat, their number one priority is to enjoy a good food. It's all very well if the restaurant is cozy and comfortable, with polite servers rushing around, but if the food isn't up to scratch, they won't be happy. One of the best ways to whet the appetite of a patron is to present him or her with a nice looking menu. Restaurant menus say a lot about any eating establishment.

From high class restaurants, offering expensive cuisine, right through to common diners, all eating establishments should make an effort when designing and producing their menus. A good menu will be visually appealing, laid out in a clear informative way, and above all, it must be clean. There's nothing worse that being given a menu with food stains all over it.

A family friendly restaurant should also include a separate kiddies menu. This will be a clear indication that the food is prepared and served to suit a child's appetite and preferences. At the other end of the scale, consider elderly patrons when designing your menu. Make sure the text is easy to read. Don't use elaborate fancy fonts in small print to describe each dish.

The fonts used in a menu should reflect the theme of the restaurant. You can use scrolled fonts for fine-dining restaurants. However family orientated restaurants should have menus in bold, trendy fonts - as long as they are easy to read. Children love looking through a menu, so keep this in mind.

The traditional way to list the items on a menu are the various groups, i. E. Appetizers, beverages, entrees, side orders and desserts. Many restaurants will group specific types of food on their menus. For example fish dishes, meat dishes, chicken dishes, seafood dishes, pasta dishes etc will all fall under separate listings.

Restaurants that serve meals throughout the day usually have three separate sections on the menu - breakfast, lunch and dinner. Illustrations or photographs are a must on most menus. But make sure they look appetizing. Don't cut corners if you want to display photographs on your menu. Get a professional food photographer to do the job.

Hold back on photos or illustrations if your restaurant is a classy establishment. The menu for a formal restaurant should have more wording and less pictures. A well written explanation of each dish is preferable. To further enhance the atmosphere of elegance, have a special section that gives the chef's personal choices.

Today's advanced computer technology gives designers a wealth of ways to create stunning menus. Be original when thinking of a unique design for your restaurant. But don't let your designer get too carried away. You want your menu to look spectacular, but you also want it to look professional and in keeping with the type of food you serve.

When you place your menu on the front window of your restaurant to attract passers-by you must happy with the way it looks. Don't bore people with long-winded explanations about every dish, but give enough information so they know what to expect. Finally, don't overprice your meals; every patron is after the same thing - value for money. - 30536

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