Planning Your Dream Dinner

By Lee Reid

A dream dinner may bring to mind a free steak for some people. But Dream Dinners is also a unique food franchise that's quickly growing. It's all about people cooking under supervision according to planned menus. Yes, you're probably saying "why didn't I come up with that one"?

People are very busy today. Eating well at home is besoming more and more difficult . Even the terrific pre-made food available today in stores isn't quite the same as home cooking. When the schedule is packed, however, will people give up their jobs or their self made meals? This franchise comes to the rescue.

It works something like this. People visit the location and then choose up to all-- items on a provided menu. Food is then purchased by serving. Then the consumers cook the meals, at the store. There are both private and public supervised cooking sessions. It's a little bit like a cooking show where the show gives the viewer the food then helps them prepare it along with the host.

The meals are a lot less expensive than it would appear when the concept is first described. Although salads and side dishes are separate, the main course is only about $3.50 per serving for all-- meals. This can bring the cost per serving for a complete meal up to around the $5 mark, but for a busy working family it's not bad. For food, menu planning, and hands-on meal preparation training and supervision, that's a steal.

These locations are franchises people own. It has its problems. The food and menus are fine, but the franchise owners may have a problem. Dream Dinners was profiled in March of '08 by Forbes. The story made the corporation look pretty bad. Franchisees flocked to this brand new idea. But it seems the business plan wasn't strong, as many of these people found themselves unable to continue the business after a short time and a lot of investment. Forbes claims the franchisees were sold a bill of goods when it came to the claims of wild success.

Let the franchisees and the company worry about the controversy, for the diner Dream Dinners is just what the chef ordered. - 30536

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